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Privacy Policy

Horror Fuel knows that you care about your personal information. Your privacy is important to us. This Privacy Policy explains what personal information and data we collect from you and how we use it, whether you access online (https://store.horrorfuel.com) (the “Website”), via a mobile application or any other means now existing or which may be developed in the future. Please read this Privacy Policy with care.

BY VISITING THE SITE, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY.

You share your personal information with us when you become a customer, when you register with our online services, subscribe for our newsletter or other marketing information, complete an online form, buy our products, open the Account or contact us through one of our channels.

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII refers to any information that tells us something about you or that we can link to you. This includes your name, address, date of birth, account number, IP address or information about payments you’ve made from your bank account. By processing, we mean everything we can do with this data such as collecting it, recording, storing, adjusting, organizing, using, disclosing, transferring or deleting.

Topics:

  • Information Collection
  • Mobile Terms of Service
  • Information Usage
  • Information Security
  • Sharing of Information
  • Cookie Policy
  • Protecting Children’s Privacy
  • Unsubscribe
  • GDPR
  • Changes and Updates
  • Contacting Us

INFORMATION COLLECTION

When you use Horror Fuel services, we may ask you to provide certain personal information to obtain our products or use our services. For example, we may ask for information when you register to create an account, update your information, sign up for a membership or subscription, use certain features, access, purchase products or services, enter into sweepstakes or other promotions, register or participate in a competition, fill out a survey, request customer support, or otherwise communicate with us.

We (or our service providers or business partners) may collect information that relates to you, including personal information, such as your name, e-mail address, telephone number, phone number, mailing address, date of birth, gender, and demographic information.

Information You Provide When You Participate in an Online Survey or Other Research. We may also collect information you provide us in connection with participating in an online survey or as a research panel participant. This may include, but may not be limited to, information about your shopping habits, lifestyle preferences, interests and hobbies, health, physical or behavioral characteristics, or other demographic information, as well as photos, videos, and other user-generated content.

Information You Provide When You Make a Purchase. If you make a purchase from us, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal, Apple Pay or Google Pay), depending on the form of payment you choose.

Information You Provide about a Third Party. You may decide to provide us with another person’s information (such as name, email, address, or phone number) so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people. Local law may require you to seek the consent of your contacts to provide their personal information to Horror Fuel (or in connection with using Horror Fuel services), which may in turn use that information in accordance with the terms of this Privacy Policy. Where required by law, we will obtain the required consent from the person whose information you provided to us.

Information You Provide Through Social Media. You may also be given the option to link to your Facebook or other social media accounts through Horror Fuel services. When you do, we may automatically receive certain information from you based upon your privacy settings on those sites. This may include, but may not be limited to, name, user-name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

Information Collected Automatically. Whenever you visit or interact with us, we and any third-party advertisers and/or service providers may use a variety of technologies that automatically or passively collect information about your online activity. This information may be collected in the following ways:

Usage Information. We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables Horror Fuel to improve our services and provide you with more relevant content and advertising offered by Horror Fuel.

Geolocation Information. We may collect information about the location of your device when you access or use Horror Fuel services. In addition, if you choose to turn on your Bluetooth, Wi-Fi or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.

Third Party Service Providers. We may use third party service providers to support Horror Fuel services. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf.

Third Party Analytic Technologies. We may use third parties’ analytics and tracking tools, such as Google Analytics, Facebook Custom Audience and others, to help us track, segment and analyze usage of the Horror Fuel website or mobile application and to help us or those third parties serve more targeted advertising to you on the Horror Fuel services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Horror Fuel services with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

For How Long Do We Keep Your PII? We are only allowed to keep your PII for as long as it is necessary for the purpose we initially required it. We may also archive your PII. The appropriate retention periods for each category of data are based on the requirements of applicable data protection laws and the purpose for which the information is collected and used, taking into account legal and regulatory requirements to retain the information for a minimum period, limitation periods for taking legal action, good practice and Horror Fuel business purposes.

MOBILE TERMS OF SERVICE

The Horror Fuel’s mobile message service (the “Service”) is operated by Horror Fuel Inc (“Horror Fuel Inc”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Horror Fuel Inc’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Horror Fuel Inc through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Horror Fuel Inc. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Horror Fuel Inc mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please review this policy.

INFORMATION USAGE

We may use the information about you in a variety of ways:

For Customer Service and Transaction Purposes, such as to:

  • respond to your questions or requests and provide customer service;
  • manage your account and registration;
  • troubleshoot issues, bugs or defects related to your account or activities;
  • validate, confirm, verify, deliver, and track your order (including to arrange for shipping, handle returns and refunds, and contact you about your orders, including by telephone), and send you related information, coupons, products or samples;
  • verify your identity or communicate with you about your activities with respect to Horror Fuel services;
  • to use and disclose your credit, debit or payment card or other financial information only to process payments and prevent fraud;
  • develop new products or services and to enhance current products and services;
  • protect the security or integrity of Horror Fuel services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and
  • for other purposes as disclosed at the time you provide your personal information or otherwise with your consent.

For Advertising Customization and Analytics Purposes, such as to:

  • perform market research, understand the effectiveness of our competition or promotions and Horror Fuel services analytics and operations;
  • personalize and improve Horror Fuel services and our products, services, offers and advertising made available on or outside Horror Fuel services (including on other sites/ applications that you visit). For example, we may provide personalized or localized content, recommendations, features, and provide content or features that match your interests and preferences;
  • provide you with customized content, advertisements, offers and promotions offered by Horror Fuel or on behalf of our partners and affiliates, and provide news and other information we think will be of interest to you on Horror Fuel services, in emails and across third-party websites;
  • link or combine with information we receive from others to help understand your needs, use for interest-based or targeted advertising or re-targeting on your computers or other devices, and to provide you with better service; and
  • communicate with you, either directly or through one of our partners (e.g., through Facebook Custom Audience, Google Customer Match, etc.) for Horror Fuel marketing and promotional purposes via emails, notifications, or other messages, consistent with any permissions you may have communicated to us.

INFORMATION SECURITY

How do we protect your information?

We have implemented commercially reasonable physical, technical, and administrative controls and procedures to protect the information that we collect. Unfortunately, no method of storage or transmission over the Internet can be 100% secure, and so we cannot guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Please help keep your account safe by using a strong password.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

SHARING OF INFORMATION

Third-Party Vendors. We are not in the business of selling your personal information to others. We share the information that you provide only with our affiliated entities, to vendors that provide services under contracts with us (such as hosting companies and list managers), to fulfill your orders, to provide you with services you’ve requested, or for the specific purposes set forth below.

Prior Notice. Unless otherwise stated in this Privacy Policy or at the time of collection, our policy is that we will not sell, rent, share, or authorize any third party to use your email address or any information that personally identifies you without giving you prior notice.

Successors. In the future, we may sell, buy, merge or partner with other companies or businesses. In the event of such a transaction or transactions, we may include your information among the transferred assets.

Aggregation and De-Identification. We may share aggregated, de-identified data with advertisers, marketers or other businesses. We may also match user information with third-party data, subject to the terms of confidentiality agreements. We also share information about our users and customers in aggregate or de-identified form, and nothing in this Privacy Policy restricts our use of aggregated or de-identified information in any way.

In addition, we may use or share your personally identifiable information in the following circumstances:

Service providers. We have contracts with third parties to provide services on our behalf, such as credit-card and payment processing, shipping, e-mail distribution, list processing, analytics, and promotions. We provide these service providers with only the information that they need to perform their services, and we have written agreements that prohibit them from using this information in any other way or sharing or reselling the information.

Contests and promotions. We may display contests and promotions on the Website that are sponsored by companies other than Horror Fuel or that are co-sponsored by another company and us. Some or all of the PII that you provide in connection with such a contest or promotion may be shared with the sponsor. The exact rules may vary in each case but the specific rules for any contest or promotion will state how that information may be used. You can decide not to participate in the contest or promotion if you don’t want your PII to be shared, but you may not be able to participate if you chose not to share PII.

Google. Google’s advertising requirements are found here:

https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out. You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on. Please note that it may be necessary to disclose your personal information and your opt-out preference to third parties to allow them to remove or suppress your name from future solicitations.

Legal process and other special circumstances. We may disclose your information, including personal information, in response to a request from law enforcement, a subpoena, or a court order, or when we may otherwise be required by law. We may also disclose or use your personal information in special cases when we have a good faith belief that disclosing or using this information may be necessary to (1) identify, contact, or bring legal action against someone who may be violating our Terms of Service; or (2) protect our rights or property, including protecting against the misuse or unauthorized use of the Website; or (3) protect the personal safety or property of other users of the Website or the public.

Your California Privacy Rights

California’s “Shine The Light” law (California Civil Code Section 1798.83) permits California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information, if any, for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those third parties. If you are a California resident and would like to request this information or opt-out of the sharing of your personal information with third parties for marketing purposes, please submit your request in writing to info@horrorfuel.com.

COOKIE POLICY

Do we use ‘cookies’? Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We use technical cookies, tracking cookies and third-party cookies.

We use cookies to:

  • Help remember and process the items in the shopping cart. When you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS and email.
  • Understand and save user’s preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

Your consent for using cookies. By accessing our site, you consent to our use of cookies. If you are located in the EU, you will receive a popup notice on the website. We also uses cookies for which we do not require your consent as they are cookies necessary to render you our services. Without them the services that you have asked for cannot be provided.

If you disable cookies in your browser. If you disable cookies, some features will be disabled such as e-commerce functionality and other site functionality. This will turn off some of the features that make your site experience more efficient and some of our services will not function properly.

What about your privacy? The cookies used by us do not allow a person to be identified individually. Cookies do not contain any personal information so it cannot link you as a person to any name or surname. Only the IT system on which the cookie is stored can be identified via its IP address.

Do not track. At present, there is no standard or agreement on how to respond to “do-not-track” signals that may be sent by web browsers. Accordingly, we currently do not take any action in response to these signals. We may reassess how to respond to these signals if and when a final standard is established and accepted. In the meantime, you can opt out of many advertisers’ use of cookies to tailor advertising to you by visiting http://www.aboutads.info/choices/.

PROTECTING CHILDREN’S PRIVACY

Our website and services are not intended for children under 18 years of age. No one under age 18 may provide any information to us. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at info@horrorfuel.com

Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent. Only persons 18 and older may provide personally identifiable information to us. Persons 18 and younger may visit the website but may not register or otherwise provide any personally identifiable information.

If you are based in the European Union, the above provisions relating to children’s privacy generally apply to children under the age of 16, but this may vary across different member states.

UNSUBSCRIBE

If at any time you would like to unsubscribe from receiving future marketing emails, you do so by clicking the link on the bottom of each email and we will promptly remove you from ALL marketing correspondence.

GDPR

General Data Protection Regulation refers to the specific rights of people in the European Economic Area with respect to how we collect and process personal data.

In accordance with the General Data Protection Regulation you have the:

  • Right to access information– You have the right to ask us for an overview of your personal data that we process.
  • Right to data portability– You have the right to ask us to transfer your personal data directly to you or to another entity. This applies to personal data we process by automated means and with your consent or on the basis of a contract with you. We will transfer your personal data where it is technically feasible.
  • Right to erasure– You may ask us to erase your personal data if we no longer need it for its original purpose, you object to us processing your data for our own legitimate interests or for personalized commercial messages, you withdraw your consent for processing your data, we unlawfully process your personal data, or a law of the European Union or a member state of the European Union requires us to erase your personal data.
  • Right to object to processing– You can object to us using your personal data for its own legitimate interests. We will consider your objection and whether processing your information has any undue impact on you that requires us to stop doing so. You can also object to receiving personalized commercial messages from us. When you become an Horror Fuel customer we may ask you whether you want to receive personalized offers. Should you later change your mind, you can choose to opt out of receiving these messages by using the “unsubscribe” link located at the bottom of each marketing email. You cannot object to us processing your personal data if we are legally required to do so, for example, if we are obliged to fulfill a contract with you such as shipping an order.
  • Right to object to automated decisions– We sometimes use IT systems to make automated decisions based on your personal information if this is necessary to fulfill a contract with you or if you gave us consent to do so. You have the right to object to such automated decisions and ask for an actual person to make the decision instead.
  • Right to rectification– If your personal data is incorrect, you have the right ask us to rectify it. If we shared data about you with a third party, it is our obligation to notify this change to the third party.
  • Right to restrict processing– You have the right to ask us to restrict using your personal data if in your opinion the information is inaccurate, we are processing the data unlawfully, you have objected to us processing your data for our own legitimate interests.
  • Right to complain– Should you not be satisfied with the way we have responded to your concerns you have the right to submit a complaint to us. If you are still unhappy with our reaction to your complaint, you can also contact the data protection authority in your country.

Your data controller is: Horror Fuel Inc.

CHANGES AND UPDATES

We reserve the right to change this Privacy Policy at any time in our sole discretion. All changes are effective immediately when we post them. If we make a significant or material change in the way we use your PII, the change will be posted on this page thirty (30) days prior to taking effect. We may also post a notice on our Website. If you access or use the Website after the effective date of the change, you agree to be bound by the updated Privacy Policy.

CONTACT INFORMATION

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

  • HorrorFuel.com
  • info@horrorfuel.com
  • P.O Box 666, Loxahatchee, FL 33470